Search results for: John Deere

100 Series Lawn Tractor

100 Series Lawn Tractor
The Challenge: 
John Deere’s strategy to grow its lawn and garden tractor business included partnering with Brooks Stevens to develop a new line of John Deere branded mid-priced products for the mass-retail market. Our direction was simple: provide a quality...

Versatile Nemesis

Tractor/agricultural equipment design
The Challenge: 
After suffering a year of major sales losses, Versatile wanted to change design direction to remain competitive, reclaim their market share, and attract new customers to the brand. They partnered with Brooks Stevens to support the product...