Chicago, IL – Congratulations to Dremel who recently won The Home Depot 2010 Marketing Innovation Award for the Dremel Trio. Brooks Stevens, Inc. remembers when this product was a concept during our ideation session.
This compact tool cuts like a jigsaw but can also cut in any direction. Focus groups responded well to it, so we developed the idea with detailed renderings, models for evaluation research and engineering.
We attribute this recognition to innovative design features: user-friendly spiral cutting, a rotating head for tight spaces, different bits for cutting different materials and an ergonomic, inline grip.