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At the time that medical products were just starting to exhibit the business benefits of great design, Ergotron product development executives saw an opportunity to lead the way in the mobile information medical segment of their business. They selected Brooks Stevens to do just that.
At Brooks Stevens, ergonomics and styling go hand-in-hand. By first understanding how nurses, clinicians, and doctors went about their daily patient calls through ethnographic studies, we gleaned the insights to drive the right features in the subsequent development phases. This research yielded a baseline platform design that was easier to maneuver, had improved storage, versatility, and cost less to manufacture than its predecessor.