Our Process

Definition & Discovery

Efficient new product development starts at Brooks Stevens, where we assure your success by defining:

  • Shareholders' needs and goals.
  • Comparable products.
  • Target markets.
  • Demographic expectations.
  • Problems, both expressed and implied.

Only proper research can produce a clear development path. Clients typically must dedicate their resources on current operational challenges.  In contrast, we remain free to research your market opportunities properly, diving deeper than your surface-level symptoms. We define by asking "why?" from numerous angles as we interview your end users, onsite, to generate answers:

  • Ethnographic Research, Site Visits
  • Trend Research
  • IDEAtion Workshops
  • Competitive Product Studies
  • Product Specifications

If you isolate your company during this critical definition process, will you invent the correct product?  Contact Us.

More Success Stories