Intelligence

As designers and engineers it is important to continue the exploration of newer and better ways of approaching any challenge. Here are a few insights we'd like to share with you.
Brooks Stevens
BSI attended the PDMA presentation by Harvey Briggs, hosted at Johnson Health Tech earlier this week.  Short and sweet, there were a few consistent messages throughout his presentation.  Specifically, Briggs highlighted the principle that effective branding needs to be “baked-in” to a product from the beginning of the process.  Branding cannot be applied as a veneer or afterthought as so many companies appear to do.  “Fixing it through marketing” is not exactly an...
Brooks Stevens
“This is the fun and chaos in IDEAtion that enables discovering connections and organizing ideas.”
Brooks Stevens
Last week we checked out Flying Car, an event established by MiKE Innovation in Milwaukee. The weeklong event aims to inspire people to bring innovative advances in technology and art to market through interactive workshops and networking meet-ups dispersed throughout the city. To wrap up and reflect on the week’s events, a 1950’s retro-themed gala was held in celebration on Friday. The gala included a mini-film fest, a fashion show, a poster contest, a robot contest and, of...