Arctic Zone

Tuff Cooler

The Challenge

The development of the new Tuff™ cooler focused on the needs of construction and trades workers, who represent a significant percentage of the total lunch carrier user population. Construction workers, as well as outdoor enthusiasts, were looking for a durable meal and beverage carrier that can survive in a rough use environment and offer additional storage for items that do not require thermal insulation.

The Solution

Brooks Stevens responded with a unique design that exceeded the key requirements. Its features include: a durable hard sided construction that withstands the rough environments, comfortable shoulder straps and a foldout carrying handle, a smooth lid surface that doubles as a seating surface during lunch breaks, a soft sided storage pocket for personal items, cup holders and storage netting, and a unique side pocket with bungee cord that can hold thermos carafes, soda bottles, jackets, or picnic blankets.

More Success Stories