2010 Best Electronics Systems Technologies Award

Chief Manufacturing Thinstall Swing Arm Mount
November 12th, 2010

Savage, MN – The finished product of another solid partnership with Brooks Stevens, Inc. is recognized!  Congratulations to Chief Manufacturing and the BSI team for earning 2010 Best Electronics Systems Technologies, an award from CE Pro and Electronic House.  This award recognizes the value and innovation of Chief’s new Thinstall Swing Arm Mount, a mounting solution for television monitors.

BSI provided industrial design support for this next generation swing arm.  The path to success began when we immersed ourselves in their brand to understand the future of their product designs.   We provided straightforward design language outlining the aesthetic vision delivered through sketches, storyboards, CAD concepts and photorealistic renderings.   Our strong understanding of human factors was utilized for solutions in the products’ assembly, mounting and adjustment.   Chief relied on BSI for aesthetic guidance and problem-solving to bring the concepts to production.

The result was a new product designed to accommodate all types of televisions up to 125 pounds, not just LEDs.  The judges appreciated its articulation capability of up to 25” and its ability to be mounted only 1.5” from the wall.  Consumers love that it’s easy to assemble and install and that it comes with built-in cable management tracks that eliminate those messy, visible cables.   The strength of the design can also be seen in its flexibility-it tilts, it swivels, it slides and shifts-all to create the perfect television viewing experience!

To see the full line of accessories for this award-winning product and all of Chief’s audio-visual solutions, please visit http://www.chiefmfg.com