Creating newer, better products since 1934

Our History

Founder Clifford Brooks Stevens brought many talents to the world. His greatest talent was pushing design boundaries. Brooks understood the undeniable human thirst for memorable experiences and progress. He taught his creative employees and clients to understand. His mission was to help companies make their products newer, better, and sooner than their competition. His result - the unmatched legacy that you see below.

Throughout his career, many asked our founder which design most won his heart.  Each time, Brooks responded... “none, because every one would need to be restudied for the tastes of tomorrow.” The firm consistently helped clients succeed by pointing product designs toward the future while far exceeding the day’s sales expectations. 

We evolved, yet we carry this original spirit today within our innovative core. Few in corporate environments have access to rapid prototyping expertise and tools within feet of their desk. We do. Our competitors claim familiarity with technology, listing tools on a website with no performing evidence. We wear it, catapulting technology to first understand and ultimately to captivate the end-user.

At Brooks Stevens, design innovation is a philosophy that focuses beyond product design. We predict complex market needs through research, testing, and experience. This core strength has helped startups to Fortune 100 companies achieve documented business success for over 80 years.

Cutler Hammer

1933

Cutler Hammer

Stevens was the first to style industrial electric controls, from enclosures and buttons to the corporate logo. The sheet metal stamping process reduced manufacturing costs.
Holsum Peanut Butter Jar

1934

Holsum Peanut Butter Jar

The first wide-mouth peanut butter jar was designed by Stevens for Holsum Foods.
Zephyr Land Yacht

1936

Zephyr Land Yacht

The Zephyr was the first mobile home. It slept six, featured a kitchen, bathroom (with shower) and living room, the cab included a bed and living quarters for the chauffeur.

1937

Allis-Chalmers Model B Tractor

Stevens was the first to advance design and styling in the farming industry. The Model B featured a rounded front, teardrop shaped gas tank and protective rounded fenders.
Hamilton Clothes Dryer

1938

Hamilton Clothes Dryer

Brooks Stevens’ design of the first clothes dryer made its function apparent to the consumer. By adding a window to the door panel, the drying process was revealed.
Edmilton Petipoint Clothes Iron

1941

Edmilton Petipoint Clothes Iron

With its stylized cooling vents and “petite point” ironing tip, the Petipoint iron exemplifies form and function, making it worthy of its place in MoMa’s permanent collection.
Olympian Hiawatha Skytops

1946

Milwaukee Road Twin Cities & Olympian Hiawatha

The first to comprehensively design a train, Stevens’ firm was responsible for all interior and exterior design, from the locomotive to the famous Sky Top lounge car.
Willys Jeep Station Wagon

1946

Willys Jeep Station Wagon

Stevens transformed the wartime Jeep into a peacetime family station wagon. Its roomy interior, classic exterior and 4-wheel drive, make the Jeep Station Wagon the first SUV.
Globe Mastercraft Runabout

1946

Globe Mastercraft Runabout

In this first “sweep styled” sheer line boat, Stevens applied automotive styling to the windshield and added richness with a two tone hardwood exterior and deck.
Harley-Davidson Hydra-Glide

1949

Harley-Davidson Hydra-Glide

The first streamlined motorcycle design featured a horizontal shielded front fender, chrome enclosed front fork, teardrop shaped gas tank and styled instrument cluster.

1953

Miller Brewing Company Corporate Brand

Stevens's firm rebranded Miller with the design of the “soft cross” logo that was applied to labels and packaging, uniforms and delivery trucks for over fifty years.
Lawn Boy Mowers

1954

Lawn Boy Mowers

The first to style the original mowers, Brooks Stevens also introduced the color “Lawn Boy Green" to the brand.
Gaylord Gladiator Gran Turismo

1955

Gaylord Gladiator Gran Turismo

Featuring the first retractable hard top, this convertible was a modern sports car with classic touches.
Evinrude Lark Runabout

1956

Evinrude Lark Runabout

This "Jaguar of the Sea" was first speedboat styled like a sports car; two bucket seats, individual wraparound windshields and tailfins with retractable ski-tow lines.
Die Valkyrie

1956

Die Valkyrie

Unmatched luxury, performance and style, Die Valkyrie featured a removable hard-top and V-shaped front bumper to emphasize the new Cadillac V-8 engine.
Evinrude Fisherman

1957

Evinrude Fisherman

Stevens's firm transformed the ordinary fishing boat into the first round fiberglass boat with twin 15HP outboards, throttle steering and radial seating for safe fishing.

1958

Oscar Mayer Wienermobile

The first mobile billboard vehicles with hot dog in the bun concept, Stevens transformed the lower section of the vehicle into a bun and added a bubble cockpit for the driver.
Olin-Matthiesson Scimitar Series

1959

Olin-Matthiesson Aluminium Scimitar Series

The Scimitar Series: sliding roof station wagon, town car and hard-top convertible, demonstrated the advantages of using aluminum in automotive design.
Evinrude Housefloat

1961

Evinrude Housefloat

Emphasizing the idea of flexibility, Stevens designed the first modular pontoon houseboat which had single to three cabin capacity.
Studebaker Gran Turismo Hawk

1961

Studebaker GT Hawk

Steven’s redesign introduced the first “Town Car” sedan styling to the Hawk, giving it a more European panache.

1962-68

Mirro Aluminum Cookware

Stevens introduced cleaner contours and increased color to the line of aluminum cookware.

1963-80

Gutbrod Garden Tractor

Stevens designed lawn and garden equipment for this German manufacturer, including the first 4 cylinder water cooled garden tractor.
Studebaker Sceptre

1963

Studebaker Sceptre

Always innovative, Stevens designed the Sceptre with the first full-width headlight and taillight design with full interior vanity
Excalibur SSK Roadster

1964

Excalibur SSK Roadster

Designed in the style of a 1920's Mercedes, the Excalibur Roadster was the original contemporary classic sports car
Satellite Towers Hotel Complex

1964

Satellite Towers Hotel Complex

This visionary plan for Milwaukee’s first convention center complex, featuring a central meeting space surrounded by hotel towers, was rejected by the city's common council.
3M Corporate Packaging

1965

3M Corporate Packaging

Steven's redesign of 3M's corporate packaging gave a consistent graphic treatment to over 35,000 products.
Bolens Estate Keeper

1966

Bolens Estate Keeper

This first rear engine articulated lawn tractor with up front seating and front-mounted attachments, offered enhanced maneuverability and precision.
Lakester Dune Buggy/Speedboat

1969

Lakester Dune Buggy/Speedboat

Stevens designed the first outboard powered sports car convertible to launching speed boat. An interchangeable, 50HP outboard motor powered the dune buggy and runabout boat.
Sears Dragster Bike "The Screamer"

1969

Sears Dragster Bike "The Screamer"

The Screamer was the first muscle bicycle to feature a magnesium wheel which created a roaring, drag racing car sound.
Evinrude Twin Track Snowmobile

1976

Evinrude Twin Track Snowmobile

Dubbed the "Spirit of '76", Stevens designed the first low profile front engine twin track snowmobile.
Globe Union Endura and Maxima

1977

Globe Union Endura and Maxima

Globe Union, a large auto battery supplier called on the talents of Stevens to style their electric family cars, the Endura and Maxima.
MSOE Logo

1978

MSOE Logo

The Stevens's firm designed the university logo for the Milwaukee School of Engineering (MSOE) in 1978 and remains in use today.
Briggs and Stratton Hybrid Electric Automobile

1979

Briggs and Stratton Hybrid Electric Automobile

When Briggs & Stratton, the famous builder of small engines, devised a gasoline/electric hybrid car, Stevens was asked to design the fiberglass body for the six wheel vehicle.