Stevens was the first to style industrial electric controls, from enclosures and buttons to the corporate logo. The sheet metal stamping process reduced manufacturing costs.
Holsum Peanut Butter Jar
The first wide-mouth peanut butter jar was designed by Stevens for Holsum Foods.
Zephyr Land Yacht
The Zephyr was the first mobile home. It slept six, featured a kitchen, bathroom (with shower) and living room, the cab included a bed and living quarters for the chauffeur.
Allis-Chalmers Model B Tractor
Stevens was the first to advance design and styling in the farming industry. The Model B featured a rounded front, teardrop shaped gas tank and protective rounded fenders.
Hamilton Clothes Dryer
Brooks Stevens’ design of the first clothes dryer made its function apparent to the consumer. By adding a window to the door panel, the drying process was revealed.
Edmilton Petipoint Clothes Iron
With its stylized cooling vents and “petite point” ironing tip, the Petipoint iron exemplifies form and function, making it worthy of its place in MoMa’s permanent collection.
Milwaukee Road Twin Cities & Olympian Hiawatha
The first to comprehensively design a train, Stevens’ firm was responsible for all interior and exterior design, from the locomotive to the famous Sky Top lounge car.
Willys Jeep Station Wagon
Stevens transformed the wartime Jeep into a peacetime family station wagon. Its roomy interior, classic exterior and 4-wheel drive, make the Jeep Station Wagon the first SUV.
Globe Mastercraft Runabout
In this first “sweep styled” sheer line boat, Stevens applied automotive styling to the windshield and added richness with a two tone hardwood exterior and deck.
The first streamlined motorcycle design featured a horizontal shielded front fender, chrome enclosed front fork, teardrop shaped gas tank and styled instrument cluster.
Miller Brewing Company Corporate Brand
Stevens's firm rebranded Miller with the design of the “soft cross” logo that was applied to labels and packaging, uniforms and delivery trucks for over fifty years.
Lawn Boy Mowers
The first to style the original mowers, Brooks Stevens also introduced the color “Lawn Boy Green" to the brand.
Gaylord Gladiator Gran Turismo
Featuring the first retractable hard top, this convertible was a modern sports car with classic touches.
Evinrude Lark Runabout
This "Jaguar of the Sea" was first speedboat styled like a sports car; two bucket seats, individual wraparound windshields and tailfins with retractable ski-tow lines.
Unmatched luxury, performance and style, Die Valkyrie featured a removable hard-top and V-shaped front bumper to emphasize the new Cadillac V-8 engine.
Stevens's firm transformed the ordinary fishing boat into the first round fiberglass boat with twin 15HP outboards, throttle steering and radial seating for safe fishing.
Oscar Mayer Weinermobile
The first mobile billboard vehicles with hot dog in the bun concept, Stevens transformed the lower section of the vehicle into a bun and added a bubble cockpit for the driver.
Olin-Matthiesson Aluminium Scimitar Series
The Scimitar Series: sliding roof station wagon, town car and hard-top convertible, demonstrated the advantages of using aluminum in automotive design.
Emphasizing the idea of flexibility, Stevens designed the first modular pontoon houseboat which had single to three cabin capacity.
Studebaker GT Hawk
Steven’s redesign introduced the first “Town Car” sedan styling to the Hawk, giving it a more European panache.
Mirro Aluminum Cookware
Stevens introduced cleaner contours and increased color to the line of aluminum cookware.
Gutbrod Garden Tractor
Stevens designed lawn and garden equipment for this German manufacturer, including the first 4 cylinder water cooled garden tractor.
Always innovative, Stevens designed the Sceptre with the first full-width headlight and taillight design with full interior vanity
Excalibur SSK Roadster
Designed in the style of a 1920's Mercedes, the Excalibur Roadster was the original contemporary classic sports car
Satellite Towers Hotel Complex
This visionary plan for Milwaukee’s first convention center complex, featuring a central meeting space surrounded by hotel towers, was rejected by the city's common council.
3M Corporate Packaging
Steven's redesign of 3M's corporate packaging gave a consistent graphic treatment to over 35,000 products.
Bolens Estate Keeper
This first rear engine articulated lawn tractor with up front seating and front-mounted attachments, offered enhanced maneuverability and precision.
Lakester Dune Buggy/Speedboat
Stevens designed the first outboard powered sports car convertible to launching speed boat. An interchangeable, 50HP outboard motor powered the dune buggy and runabout boat.
Sears Dragster Bike "The Screamer"
The Screamer was the first muscle bicycle to feature a magnesium wheel which created a roaring, drag racing car sound.
Evinrude Twin Track Snowmobile
Dubbed the "Spirit of '76", Stevens designed the first low profile front engine twin track snowmobile.
Globe Union Endura and Maxima
Globe Union, a large auto battery supplier called on the talents of Stevens to style their electric family cars, the Endura and Maxima.
The Stevens's firm designed the university logo for the Milwaukee School of Engineering (MSOE) in 1978 and remains in use today.
Briggs and Stratton Hybrid Electric Automobile
When Briggs & Stratton, the famous builder of small engines, devised a gasoline/electric hybrid car, Stevens was asked to design the fiberglass body for the six wheel vehicle.